As one commenter nicely put it, the chocolate has hit the fan (in this instance, all 92,163 fans) after Nestle wrote on their official Facebook fan page: “We welcome your comments, but please don’t post using an altered version of any of our logos as your profile pic – they will be deleted.” Of course [...]

Until I write my long overdue “what is branding” post, let’s discuss how a corporate identity is just like everything else in the 21st century: i.e., tied to information, and therefore to communication. Last May, a young designer named Dustin Curtis sent an open letter to American Airlines via his personal website, by offering a [...]

Welcome to ZLOK logo design blog, thanks for visiting. The goal is simple: talk about logos and logo design, logotypes and icons, corporate identity and branding in general, with news, links, and whatever is relevant to people who are interested in this type of graphic design. Of course, it will often be biased, being a [...]