Apple — and Steve Jobs — is well-known for its big announcements, keeping its secrets until the very end, hunting information leaks, and controlling what the media and developers can know (and tell) before new products are being officially launched. Jobs keynotes are notorious for their “one more thing” addendums, where he unveils a new [...]

Controversial topic but a sign of the times, Ironic Sans published a post a little while back on the logos of terrorist organizations, pointing out that they need brand identities, just like any other organization. Call them revolution armies or terrorist groups, if they want their message to get across they need to brand it [...]

The power of a strong brand usually means that the identity of this company or product stands apart from any other affiliation it has with (an)other brand(s). If you want your image to be successful, you should keep the focus on it and what it represents. One big no-no for a logo is to apply [...]