I asked him if he would come up with a few options. And he said, “No. I will solve your problem for you. And you will pay me. And you don’t have to use the solution. If you want options, go talk to other people. But I’ll solve your problem for you the best way [...]

How strongly do you associate colour with brands? The Brand Quiz takes two colours, a visual hint, and a cryptic verbal clue, they put them together and challenges you to identify all 21 worldwide famous brands.

Spectacular car chases, an intense hostage crisis, wild animals rampaging through the city… And more clever use of logos than your eyes can see in a single viewing. All taking place in a world made of over 2500 logos, logotypes, and mascots. Logorama took 4 years to be made, and is H5‘s (François Alaux, Hervé [...]

In 1995, Pit Pat was created in the comedy show “Mr. Show with Bob and David,” as a “magical, pan-sexual, non-threatening, spokesthing”, for the fictional GloboChem multinational company. A parody of how those huge and faceless conglomerates work on their branding to appear a bit more human and friendly, Pit Pat was the incarnation of [...]

From ABB to Zurich, this little minimalist website details hundreds of logos, designs, typefaces, and colors of brand identities. Simply named “A Website about Corporate Identity“, it offers a very impressive list of companies, as well as some universities and (Netherlands’) ministries. The logos themselves can be downloaded but they are protected by password, so [...]

An informal way of getting everyone to know each other: I thought it would be convenient to have a little questionnaire where readers could introduce themselves and tell a little bit more about what makes them tick. Answer as many or as few questions as you want in the comments below, with as much or [...]

STA Travel, famous worldwide for offering cheap flights to students and teachers (and actually everyone else who’d rather spend less and get great service), is turning 30. To celebrate, they got NYC agency Electric Artists UK based Graphico to design them a new logo and website, which according to their blog, “reflects not only STA, [...]

digg_url = ‘http://www.zlok.net/blog/2009/03/29/i-invented-the-apple-logo/’; A few years ago, Matt Rodbard wrote an article on the invention of the Apple Logo in Sync Magazine. The magazine died, the articles got buried, and Matt was kind enough to let me re-publish it here, so that you can enjoy it and it doesn’t get lost. – – – In [...]

Everyone who reads the news — and especially you, who are interested in graphic design and logos — knows that the US government just released the new ARRA (American Recovery and Reinvestment Act) logo, to be branded on projects associated with the economic stimulus package. In Obama’s words: “We’re making it easier for Americans to [...]

In the beginning there were three of the most ubiquitous and most famous graphic signs used by men today. They were originally made to symbolise a bunch of values and concepts, among which, a certain universality and uniqueness. A star, a cross, a crescent. Classic yet not plain: you got to appreciate the obviousness of [...]