Ikea

Another clever guerrilla campaign by IKEA

Introducing another of IKEA’s clever ideas. Proving not only that they are ubiquitous, and they have balls, but also — and more importantly — that they have a positive image in the collective unconscious. When the layout of your catalogue’s pages are so familiar that you can almost claim as your own the fact of [...]

IKEA artificially yet virally successful Facebook campaign

“only using Facebook’s already existing functions”

648 Corporate Identities

From ABB to Zurich, this little minimalist website details hundreds of logos, designs, typefaces, and colors of brand identities. Simply named “A Website about Corporate Identity“, it offers a very impressive list of companies, as well as some universities and (Netherlands’) ministries. The logos themselves can be downloaded but they are protected by password, so [...]