In 1995, Pit Pat was created in the comedy show “Mr. Show with Bob and David,” as a “magical, pan-sexual, non-threatening, spokesthing”, for the fictional GloboChem multinational company. A parody of how those huge and faceless conglomerates work on their branding to appear a bit more human and friendly, Pit Pat was the incarnation of [...]

If you don’t live in France you might have missed it, but since November 2008 McDonald’s have changed their color from red to green there. Not much official communication about this rebranding since the “Come as you are” EuroRSCG campaign which first used it, but it looks like a simple question of surfing the environment-friendly [...]