Spectacular car chases, an intense hostage crisis, wild animals rampaging through the city… And more clever use of logos than your eyes can see in a single viewing. All taking place in a world made of over 2500 logos, logotypes, and mascots. Logorama took 4 years to be made, and is H5‘s (François Alaux, Hervé [...]

Introducing another of IKEA’s clever ideas. Proving not only that they are ubiquitous, and they have balls, but also — and more importantly — that they have a positive image in the collective unconscious. When the layout of your catalogue’s pages are so familiar that you can almost claim as your own the fact of [...]

Polaroid Corporation was founded in 1937, built a world famous name by making instant film cameras from 1948, and announced in 2008 that it would cease production in favor of digital photography products. But if you’re interested in branding and logos, the period that you want to know about is 1958 to 1977, when graphic [...]