Until I write my long overdue “what is branding” post, let’s discuss how a corporate identity is just like everything else in the 21st century: i.e., tied to information, and therefore to communication. Last May, a young designer named Dustin Curtis sent an open letter to American Airlines via his personal website, by offering a [...]

Back in 2005, we designed the logo and overall brand identity for The Unofficial Apple Weblog (TUAW), a blog of the Weblogs, Inc. network, and one of the most successful sites about Apple. As AOL recently rebranded the site and replaced the logo, we thought it might be interesting for some to see how the [...]