black

Vintage Logos from the 70′s

© All rights reserved Found via Ubersuper, this very inspiring collection of vintage logos from a mid-70′s out of print edition of World of Logotypes. 120 pages of bold black and white goodness from a time when effective logos did not rely on trendy colors nor gimmicky shadows/gradients/transparencies/it’s-a-ball-that-spins-and-bounces-but-not-really-but-it’s-cool-no? And if you want it on your [...]

The Branding of Polaroid

Polaroid Corporation was founded in 1937, built a world famous name by making instant film cameras from 1948, and announced in 2008 that it would cease production in favor of digital photography products. But if you’re interested in branding and logos, the period that you want to know about is 1958 to 1977, when graphic [...]