New episode in the lost iPhone 4G leak story: the first non-Apple business who jumps in and wins is… Lufthansa. Let’s sum up the beginning if you missed it: Gray Powell, a 27 year-old Apple engineer has birthday drinks, and updates his Facebook status with “I underestimated how good German beer is” from his iPhone. [...]

Apple — and Steve Jobs — is well-known for its big announcements, keeping its secrets until the very end, hunting information leaks, and controlling what the media and developers can know (and tell) before new products are being officially launched. Jobs keynotes are notorious for their “one more thing” addendums, where he unveils a new [...]