I asked him if he would come up with a few options. And he said, “No. I will solve your problem for you. And you will pay me. And you don’t have to use the solution. If you want options, go talk to other people. But I’ll solve your problem for you the best way [...]

Apple — and Steve Jobs — is well-known for its big announcements, keeping its secrets until the very end, hunting information leaks, and controlling what the media and developers can know (and tell) before new products are being officially launched. Jobs keynotes are notorious for their “one more thing” addendums, where he unveils a new [...]

digg_url = ‘http://www.zlok.net/blog/2009/03/29/i-invented-the-apple-logo/’; A few years ago, Matt Rodbard wrote an article on the invention of the Apple Logo in Sync Magazine. The magazine died, the articles got buried, and Matt was kind enough to let me re-publish it here, so that you can enjoy it and it doesn’t get lost. – – – In [...]

Back in 2005, we designed the logo and overall brand identity for The Unofficial Apple Weblog (TUAW), a blog of the Weblogs, Inc. network, and one of the most successful sites about Apple. As AOL recently rebranded the site and replaced the logo, we thought it might be interesting for some to see how the [...]

It’s funny how Wikipedia has categories for pretty much everything, such as “1925 births”, “1990 deaths”, “Burials at Forest Lawn Memorial Park (Glendale)”, “Cancer deaths in California”, “Converts to Judaism”, and “Vaudeville performers” for example (I took these from Sammy Davis, Jr.‘s page. But the other day I realised Paul Rand (the designer behind the [...]