Everyone who reads the news — and especially you, who are interested in graphic design and logos — knows that the US government just released the new ARRA (American Recovery and Reinvestment Act) logo, to be branded on projects associated with the economic stimulus package. In Obama’s words: “We’re making it easier for Americans to [...]

In the beginning there were three of the most ubiquitous and most famous graphic signs used by men today. They were originally made to symbolise a bunch of values and concepts, among which, a certain universality and uniqueness. A star, a cross, a crescent. Classic yet not plain: you got to appreciate the obviousness of [...]

Old Pepsi double-dot logo coaster, on sale for $11.99 on Vintage Depot Direct An interesting thing happened last October, and even though it’s kind of old news already, I keep hearing about it. And every time I see that new Pepsi logo, I think to myself “something’s wrong with this weird shape”. On the other [...]

When it comes to stand out from the others, branding your identity goes all the way to the smallest spot it can fit. One such example is the favicon. A favicon (short for “favorites icon”), a.k.a. “website icon”, “shortcut icon”, “url icon”, or “bookmark icon” is an little logo associated with a particular website or [...]

Controversial topic but a sign of the times, Ironic Sans published a post a little while back on the logos of terrorist organizations, pointing out that they need brand identities, just like any other organization. Call them revolution armies or terrorist groups, if they want their message to get across they need to brand it [...]

Welcome to ZLOK logo design blog, thanks for visiting. The goal is simple: talk about logos and logo design, logotypes and icons, corporate identity and branding in general, with news, links, and whatever is relevant to people who are interested in this type of graphic design. Of course, it will often be biased, being a [...]