New episode in the lost iPhone 4G leak story: the first non-Apple business who jumps in and wins is… Lufthansa. Let’s sum up the beginning if you missed it: Gray Powell, a 27 year-old Apple engineer has birthday drinks, and updates his Facebook status with “I underestimated how good German beer is” from his iPhone. [...]

Apple — and Steve Jobs — is well-known for its big announcements, keeping its secrets until the very end, hunting information leaks, and controlling what the media and developers can know (and tell) before new products are being officially launched. Jobs keynotes are notorious for their “one more thing” addendums, where he unveils a new [...]

As one commenter nicely put it, the chocolate has hit the fan (in this instance, all 92,163 fans) after Nestle wrote on their official Facebook fan page: “We welcome your comments, but please don’t post using an altered version of any of our logos as your profile pic – they will be deleted.” Of course [...]

Gave a workshop tonight at the Geneva Summit for Human Rights, Tolerance, and Democracy. Generic principles applied to a specific niche field, and discussed with a diverse and interesting audience, who had some mind-opening concerns and questions, e.g., “if our NGO want to make a Facebook page, how can we let our local visitors become [...]

Until I write my long overdue “what is branding” post, let’s discuss how a corporate identity is just like everything else in the 21st century: i.e., tied to information, and therefore to communication. Last May, a young designer named Dustin Curtis sent an open letter to American Airlines via his personal website, by offering a [...]

Logo Design(ers) on Web Trend Map via Twitter I was lucky to get invited to create an account on iA‘s Web Trend Map. So, I thought I’d share the love and I put together a map of Logo Design(ers) Twitter feeds. For those of you not yet familiar with Web Trend Map, there is an [...]

If you don’t live in France you might have missed it, but since November 2008 McDonald’s have changed their color from red to green there. Not much official communication about this rebranding since the “Come as you are” EuroRSCG campaign which first used it, but it looks like a simple question of surfing the environment-friendly [...]

An informal way of getting everyone to know each other: I thought it would be convenient to have a little questionnaire where readers could introduce themselves and tell a little bit more about what makes them tick. Answer as many or as few questions as you want in the comments below, with as much or [...]

STA Travel, famous worldwide for offering cheap flights to students and teachers (and actually everyone else who’d rather spend less and get great service), is turning 30. To celebrate, they got NYC agency Electric Artists UK based Graphico to design them a new logo and website, which according to their blog, “reflects not only STA, [...]

digg_url = ‘http://www.zlok.net/blog/2009/03/29/i-invented-the-apple-logo/’; A few years ago, Matt Rodbard wrote an article on the invention of the Apple Logo in Sync Magazine. The magazine died, the articles got buried, and Matt was kind enough to let me re-publish it here, so that you can enjoy it and it doesn’t get lost. – – – In [...]