Logos

Sterling Cooper Draper Pryce got a logo

Some found it dull, other like me appreciate the hip improvement from the older Sterling Cooper logotype. For those of you who missed it, TV series Mad Men just started its fourth season, and the new agency now has an office and an acronymic logo. Burndownblog researched the font used, and explains how it is [...]

Steve Jobs talks about designer Paul Rand

I asked him if he would come up with a few options. And he said, “No. I will solve your problem for you. And you will pay me. And you don’t have to use the solution. If you want options, go talk to other people. But I’ll solve your problem for you the best way [...]

The Brand Quiz

How strongly do you associate colour with brands? The Brand Quiz takes two colours, a visual hint, and a cryptic verbal clue, they put them together and challenges you to identify all 21 worldwide famous brands.

Logorama – A world of logos

Spectacular car chases, an intense hostage crisis, wild animals rampaging through the city… And more clever use of logos than your eyes can see in a single viewing. All taking place in a world made of over 2500 logos, logotypes, and mascots. Logorama took 4 years to be made, and is H5‘s (François Alaux, Hervé [...]

Cute, Friendly, Lovable. Pit-Pat is (finally) real!

In 1995, Pit Pat was created in the comedy show “Mr. Show with Bob and David,” as a “magical, pan-sexual, non-threatening, spokesthing”, for the fictional GloboChem multinational company. A parody of how those huge and faceless conglomerates work on their branding to appear a bit more human and friendly, Pit Pat was the incarnation of [...]

This American Life new logo

There is something exciting and mind-grasping about This American Life that makes me want to convince everyone to subscribe and start listening to it too. Perhaps I just enjoy their weekly podcast too much to be objective, but this Chicago Public Radio show has the same effect on me and my listening friends as a [...]

Logo Design(ers) on Web Trend Map

Logo Design(ers) on Web Trend Map via Twitter I was lucky to get invited to create an account on iA‘s Web Trend Map. So, I thought I’d share the love and I put together a map of Logo Design(ers) Twitter feeds. For those of you not yet familiar with Web Trend Map, there is an [...]

McDonald’s going green (literally)?

If you don’t live in France you might have missed it, but since November 2008 McDonald’s have changed their color from red to green there. Not much official communication about this rebranding since the “Come as you are” EuroRSCG campaign which first used it, but it looks like a simple question of surfing the environment-friendly [...]

648 Corporate Identities

From ABB to Zurich, this little minimalist website details hundreds of logos, designs, typefaces, and colors of brand identities. Simply named “A Website about Corporate Identity“, it offers a very impressive list of companies, as well as some universities and (Netherlands’) ministries. The logos themselves can be downloaded but they are protected by password, so [...]

Dear reader, who are you? (little survey)

An informal way of getting everyone to know each other: I thought it would be convenient to have a little questionnaire where readers could introduce themselves and tell a little bit more about what makes them tick. Answer as many or as few questions as you want in the comments below, with as much or [...]