How strongly do you associate colour with brands?
The Brand Quiz takes two colours, a visual hint, and a cryptic verbal clue, they put them together and challenges you to identify all 21 worldwide famous brands.

Spectacular car chases, an intense hostage crisis, wild animals rampaging through the city… And more clever use of logos than your eyes can see in a single viewing. All taking place in a world made of over 2500 logos, logotypes, and mascots. Logorama took 4 years to be made, and is H5’s (François Alaux, Hervé [...]

In 1995, Pit Pat was created in the comedy show “Mr. Show with Bob and David,” as a “magical, pan-sexual, non-threatening, spokesthing”, for the fictional GloboChem multinational company. A parody of how those huge and faceless conglomerates work on their branding to appear a bit more human and friendly, Pit Pat was the incarnation of [...]

Introducing another of IKEA’s clever ideas. Proving not only that they are ubiquitous, and they have balls, but also — and more importantly — that they have a positive image in the collective unconscious.
When the layout of your catalogue’s pages are so familiar that you can almost claim as your own the fact of putting [...]

“only using Facebook’s already existing functions”

Noma Bar is not a logo designer, but if you are into capturing and simplifying identities (and/or you enjoyed discovering the hidden arrow in the FedEx logo), you should appreciate his graphic design. Born in 1973, Noma has since then illustrated over sixty magazine covers, published over 550 illustrations and released ‘Guess Who – The [...]

An informal way of getting everyone to know each other: I thought it would be convenient to have a little questionnaire where readers could introduce themselves and tell a little bit more about what makes them tick. Answer as many or as few questions as you want in the comments below, with as much or [...]

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GREY is a unit of WPP Group and a global advertising and marketing agency, with 432 offices in 96 countries. They provide advertising, direct marketing, public relations, public affairs, brand development, customer relationship management, sales promotion, and interactive marketing services, for such clients as Procter & Gamble, GlaxoSmithKline, Nokia, BAT, Diageo, Volkswagen, Novartis, [...]

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A few years ago, Matt Rodbard wrote an article on the invention of the Apple Logo in Sync Magazine. The magazine died, the articles got buried, and Matt was kind enough to let me re-publish it here, so that you can enjoy it and it doesn’t get lost.
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In 1977, Rob Janoff [...]

Forget Pepsi, what about this adidas Style shop in Paris?
Some will say it’s a little far fetched, I know. But come on Adidas, a little Obama envy perhaps?