Some found it dull, other like me appreciate the hip improvement from the older Sterling Cooper logotype. For those of you who missed it, TV series Mad Men just started its fourth season, and the new agency now has an office and an acronymic logo. Burndownblog researched the font used, and explains how it is [...]

I asked him if he would come up with a few options. And he said, “No. I will solve your problem for you. And you will pay me. And you don’t have to use the solution. If you want options, go talk to other people. But I’ll solve your problem for you the best way [...]

New episode in the lost iPhone 4G leak story: the first non-Apple business who jumps in and wins is… Lufthansa. Let’s sum up the beginning if you missed it: Gray Powell, a 27 year-old Apple engineer has birthday drinks, and updates his Facebook status with “I underestimated how good German beer is” from his iPhone. [...]

How strongly do you associate colour with brands? The Brand Quiz takes two colours, a visual hint, and a cryptic verbal clue, they put them together and challenges you to identify all 21 worldwide famous brands.

Spectacular car chases, an intense hostage crisis, wild animals rampaging through the city… And more clever use of logos than your eyes can see in a single viewing. All taking place in a world made of over 2500 logos, logotypes, and mascots. Logorama took 4 years to be made, and is H5‘s (François Alaux, Hervé [...]

In 1995, Pit Pat was created in the comedy show “Mr. Show with Bob and David,” as a “magical, pan-sexual, non-threatening, spokesthing”, for the fictional GloboChem multinational company. A parody of how those huge and faceless conglomerates work on their branding to appear a bit more human and friendly, Pit Pat was the incarnation of [...]

Introducing another of IKEA’s clever ideas. Proving not only that they are ubiquitous, and they have balls, but also — and more importantly — that they have a positive image in the collective unconscious. When the layout of your catalogue’s pages are so familiar that you can almost claim as your own the fact of [...]

“only using Facebook’s already existing functions”

Noma Bar is not a logo designer, but if you are into capturing and simplifying identities (and/or you enjoyed discovering the hidden arrow in the FedEx logo), you should appreciate his graphic design. Born in 1973, Noma has since then illustrated over sixty magazine covers, published over 550 illustrations and released ‘Guess Who – The [...]

An informal way of getting everyone to know each other: I thought it would be convenient to have a little questionnaire where readers could introduce themselves and tell a little bit more about what makes them tick. Answer as many or as few questions as you want in the comments below, with as much or [...]