Sterling Cooper Draper Pryce got a logo

Sterling Cooper Draper Pryce Logo

Some found it dull, other like me appreciate the hip improvement from the older Sterling Cooper logotype. For those of you who missed it, TV series Mad Men just started its fourth season, and the new agency now has an office and an acronymic logo.

Burndownblog researched the font used, and explains how it is not — despite fonts nerds paranoid moans — the overdisgraced Arial.

Phew, what a relief…

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Comments (1) left to “Sterling Cooper Draper Pryce got a logo”

  1. Super Bowl Fan wrote:

    It’s a semi-stretched arial font right? :D

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