2010 April

Steve Jobs talks about designer Paul Rand

I asked him if he would come up with a few options. And he said, “No. I will solve your problem for you. And you will pay me. And you don’t have to use the solution. If you want options, go talk to other people. But I’ll solve your problem for you the best way [...]

Branding is a free beer

New episode in the lost iPhone 4G leak story: the first non-Apple business who jumps in and wins is… Lufthansa. Let’s sum up the beginning if you missed it: Gray Powell, a 27 year-old Apple engineer has birthday drinks, and updates his Facebook status with “I underestimated how good German beer is” from his iPhone. [...]

The iPhone 4G leak is a fake

Apple — and Steve Jobs — is well-known for its big announcements, keeping its secrets until the very end, hunting information leaks, and controlling what the media and developers can know (and tell) before new products are being officially launched. Jobs keynotes are notorious for their “one more thing” addendums, where he unveils a new [...]