In 1995, Pit Pat was created in the comedy show “Mr. Show with Bob and David,” as a “magical, pan-sexual, non-threatening, spokesthing”, for the fictional GloboChem multinational company. A parody of how those huge and faceless conglomerates work on their branding to appear a bit more human and friendly, Pit Pat was the incarnation of [...]

There is something exciting and mind-grasping about This American Life that makes me want to convince everyone to subscribe and start listening to it too. Perhaps I just enjoy their weekly podcast too much to be objective, but this Chicago Public Radio show has the same effect on me and my listening friends as a [...]

Introducing another of IKEA’s clever ideas. Proving not only that they are ubiquitous, and they have balls, but also — and more importantly — that they have a positive image in the collective unconscious. When the layout of your catalogue’s pages are so familiar that you can almost claim as your own the fact of [...]