STA Travel, famous worldwide for offering cheap flights to students and teachers (and actually everyone else who’d rather spend less and get great service), is turning 30. To celebrate, they got NYC agency Electric Artists UK based Graphico to design them a new logo and website, which according to their blog, “reflects not only STA, but also their customers”. The new website and logo were released first in the UK site earlier this month, then the US one today.

I won’t critique the new identity because I’m sure Armin will do a much better job than me with it, and also because I don’t feel like writing something bad about a brand (and a business) I use and like.

According to the email we got, STA Travel VP of Marketing and Ecommerce Kristen Celko said of the rebranding initiative that “STA Travel focuses on students and young adults whose lives have been influenced tremendously by technology and collaboration trends in recent years. A primary goal of our branding efforts was to better understand our global consumers and refine our identity and services to support their travel interests and experiences.”

Well, ok then.