The power of a strong brand usually means that the identity of this company or product stands apart from any other affiliation it has with (an)other brand(s). If you want your image to be successful, you should keep the focus on it and what it represents. One big no-no for a logo is to apply it on anything and everything, and recent examples of this rule can be found in Google and Yahoo! products getting/keeping their own logo, name, and overall branding, such as YouTube, Flickr, Gmail, Del.icio.us, etc. (I’ll get back to this in another post someday).

In broadcast media, from television to radio, movie studios to printed press, the same logic principles apply, and although the differences between each title would fool the consumer into thinking they all have their independent voice and that you have a real choice, it shows once again the power of the logo, and overall branding.

Neatorama made a richly illustrated list of who owns what on television, presenting the TV channels owned by six of the largest media companies. They used only their logo. Colorful and convincing.